If you already have an existing business that you are taking online then your website should be an extension of your business. It should convey the same values and deliver the same message to your website visitors as you expect from your bricks and mortar organisation. One of the ways in which you can achieve this is through good quality website design. There are many types of website that you can use but regardless of whether you opt for a web application filled behemoth or a simple brochure site and blog you should consider the design to be important.
Regardless of the quality of your content, visitors will instantly turn away if your pages take too long to load or if there are numerous missing elements. While more and more people now access the Internet using a broadband connection, remember that they are also using a greater variety of devices including smartphones, tablet PCs, and even their Televisions to get online.
Accessibility means that all, or most, of your visitors will be able to log on to your site, download your content, and hopefully take the action that you desire while on the pages of your site. Pages should load quickly, images and files should be present or have an adequate replacement, and you should offer a way for other users to be able to view your website.
With the greater proliferation of mobile devices now being used to access the Internet, you should consider mobile access to be important to your business. By providing a mobile optimized website experience, you are opening your business up to a greater number of people and this means that you have even greater opportunity for turning an impressive profit from your online business.
Your website is really only the face of your online business. Search results, PPC ads, social network profiles, and social media marketing channels can all be used to further extend your online reach and these should be considered an integral facet of your web based business real estate. You can also add elements of your social media campaigns to your website to provide an even more beneficial experience to your users.