Social media buttons
These should really go without saying. Whether you’re actively social media marketing or not, social media is the medium in which most people are used to sharing. The search engines are taking increased notice of social signals, too, so accumulating them is a good idea. Talk to us about this at www.searchengineoptimization.co.uk.
Promote sharing
Internet users are happy to share, but only when it’s easy. Make sharing your video or infographic as easy as possible by supplying the HTML to embed the item. Social media sharing is another great option and has the advantage of helping your social media optimization plan.
Open up for distribution
Another area to look at, particularly for non-text content, is submitting to distribution sites. Get in touch with your favourite blogs and submit to your favourite multimedia sites.
Finally, if you’re worried about your content being stolen, ensure your branding remains in place by embedding it within the content. This can involve visual branding for multimedia content, or embedded links for text.