Got a piece of content you know is going to be a winner? Before you publish it on your site, you need to make sure you’re going to get the maximum amount of link value from your page.A great piece of content is gold when it comes to organic search engine optimization. It attracts both traffic and links. If you’re lucky, the content will be picked up and taken viral. Such a link-attracting sensation doesn’t happen without a little extra effort.
Social media buttons
These should really go without saying. Whether you’re actively social media marketing or not, social media is the medium in which most people are used to sharing. The search engines are taking increased notice of social signals, too, so accumulating them is a good idea. Talk to us about this at www.searchengineoptimization.co.uk.
Promote sharing
Internet users are happy to share, but only when it’s easy. Make sharing your video or infographic as easy as possible by supplying the HTML to embed the item. Social media sharing is another great option and has the advantage of helping your social media optimization plan.
Open up for distribution
Another area to look at, particularly for non-text content, is submitting to distribution sites. Get in touch with your favourite blogs and submit to your favourite multimedia sites.
Finally, if you’re worried about your content being stolen, ensure your branding remains in place by embedding it within the content. This can involve visual branding for multimedia content, or embedded links for text.
